Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.
A brand is a relationship between a business or organization and its audience. A brand’s identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Our designers specialized in visual identity graphic design will collaborate with you to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality.
Our visual identity graphic designers possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. They also possess excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.
When most people think of graphic design, they think of designs created for marketing and advertising.
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, our graphic designers helps organizations promote and communicate more effectively.
Our marketing designers also possess excellent communication, problem-solving and time management skills. In addition to being proficient in several graphic designs, layout and presentation apps, they also assist with production for print and online environments.
A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.
A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.